Privacy Policy

Last Updated: January 2026

Rhythm Connection ("we," "us," "our," or "Company") operates rhythmconnection.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and associated mobile applications.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. By accessing and using rhythmconnection.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We collect information about you in various ways, including:

• Personal Information: Name, email address, phone number, and postal address when you voluntarily submit contact forms or subscribe to our newsletter.
• Technical Information: Internet Protocol (IP) address, browser type, operating system, device identifiers, and mobile network information.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and preferences.
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other analytical data about your interaction with our site.
• Location Data: General geographical location based on IP address (not precise GPS data) to ensure compliance with UK gambling regulations.

How We Use Information

We use the information we collect for the following purposes:

• To improve our website functionality, user experience, and content quality.
• To conduct analytics and track affiliate performance with Betway Casino and other partners.
• To comply with legal obligations and UK gambling regulations.
• To send promotional emails and newsletters (with your consent).
• To detect, investigate, and prevent fraudulent transactions and abuse.
• To respond to your inquiries and provide customer support.
• To measure advertising effectiveness and optimize marketing campaigns.
• To monitor and analyze site traffic patterns and user behaviour.

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for basic site functionality (e.g., session management).
• Analytics Cookies: Used to understand site usage via Google Analytics and similar services.
• Affiliate Tracking Cookies: Track referrals and commissions for Betway Casino affiliate links.
• Marketing Cookies: Used for retargeting and personalized advertising across platforms.
• Preference Cookies: Remember your settings and preferences on our site.

You can control cookie settings through your browser preferences and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when a cookie is sent. Please note that disabling certain cookies may impact site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to third-party websites, including Betway Casino and other gambling operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging in transactions. Your use of third-party websites is at your own risk and subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten") under certain circumstances.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable, machine-readable format.
• Right to Object: Object to processing for marketing purposes and other legitimate interests.
• Right to Withdraw Consent: Withdraw consent to data processing at any time.
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by UK law. Specifically:

• Contact information is retained for as long as you remain subscribed to our communications or for up to 3 years after last contact.
• Analytics and usage data are typically retained for 26 months.
• Affiliate tracking data is retained for periods required to calculate and process commissions (typically 12 months).
• Legal and compliance records are retained for 7 years to satisfy regulatory requirements.

Once the retention period expires, we securely delete or anonymize your information. If you request deletion, we will remove your data within 30 days, except where we are required to retain it for legal or regulatory compliance.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, your personal data, or our privacy practices, please contact us:

• Email: [email protected]
• Website: rhythmconnection.co.uk

We will respond to all privacy inquiries within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk